To be product-aligned and customer-focused, everyone in your product development ecosystem needs to agree on the answer to the question, “What is Your Product?” Many organizations don’t have clarity on what their product or products are. Ambiguity and disagreement on the answer contribute to slow response to changing customer and market needs and less than satisfying product outcomes. It thwarts your efforts to scale agile product development and causes a plethora of organizational and communication woes.
In this presentation, Ellen Gottesdiener shares share why this question is so vital to your product success and ways she’s helped organizations co-discover the answer to the question, “What is Your Product?”
Ellen is a Product Coach and CEO of EBG Consulting focused on helping product and development communities produce valuable outcomes through product agility. Ellen is known in the agile community as an instigator and innovator for collaborative practices for agile product discovery and using skilled facilitation to enable healthy teamwork and strong organizations. She is the author of three books on product discovery and requirements, frequent speaker, and works with clients globally.
In her spare time, she is Producer of Boston’s Agile Product Open community and Director of Agile Alliance’s Agile Product Management initiative. You can connect digitally via: