Gaining the Voice of the Customer!

Agile Principle #1:  Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.

Understanding your customers’ needs should be every Agile team member’s goal and is essential to all successful initiatives.  Is the customer always right?  Beside just assigning priority to customer needs/features how can we classify the customers’ needs to gain more insight on how these needs will affect the solution’s success?   What would be a different approach to gaining more insight into the needed solution? 

Phil Zofrea, Kforce Agilist, CSM and ACP, will discuss the Voice of the Customer, along with an introduction to a couple of models and elicitation technique that will enable us to provide well-balanced, insightful and successful solutions. 

 Phil has been an agile evangelist since 1997, when his consultancy was Rational’s first partner and assisted other companies with Object Oriented Programming and the Rational Unified Process (RUP).  As Director of Advertising Systems at The New York Times he implemented RUP and later at Tech Data implemented Scrum.  Currently he is working with Dave Norris, Lon Lease and Jerry Gates in guiding Kforce through its Agile transformation.

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