Product Owner Group – Aug: User Feedback – How does it really work?

The Tampa Bay Product Owner Group is an established community of practice that helps Product leaders network and grow. We are a Scrum Alliance registered user group and we are partially funded by Agile Alliance.

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User Feedback – How does it really work? We hear it and say it frequently: the user feedback loop is critical for real success in product development. In fact it is one of the differentiators when organizations start to move from a sequential lifecycle like waterfall to agile delivery. We know it is vital to help us make more money or cut expenses, and to stay relevant in the marketplace. But how exactly does it work and why is it so important for your clients and your business?

Join us this evening as we discuss various ways to collect user feedback and integrate it into your product development. As always, there will be an interactive exercise around using focus groups and collecting user feedback to identify Epics and Features for the future. You’ll learn how collecting and analyzing customer feedback is important to get to know your customers better, increase their engagement and loyalty, and acquire new customers.

Presenter: Alona Gruzynska Alona Gruzynska is a Product Owner at Dabbl, a consumer attention marketplace. Originally from Ukraine, Alona moved to Florida five years ago and now lives in Dunedin. During her 8 years in IT she has worked as a QA engineer, product trainer and business analyst. Her passion and experience in Agile product development led her to join Dabbl as a Product Owner. Alona is an active member of the Tampa Bay Agile Meetup and we are excited to have her presenting this evening about how to integrate user feedback into Agile Products. Apart from work and Tampa Bay Agile, Alona loves walking at Honeymoon Island just before sunset, painting and listening to audiobooks with her husband Alex. _______________________________Sponsorship________________________
Sponsoring is a great way to connect with leadership and practitioners and get to know the talent in our community. We can’t hold these events without our valuable sponsors. Read on to learn about this evening’s sponsors!

Eats: Dabbl is sponsoring our eats tonight! @Dabbl believes consumers are more valuable to brands who treat them like partners. So they work to transform consumers into partners, rather than targets. Learn more:

Location: KForce is a regular, active, and generous sponsor of our Agile Community. Kforce is an award-winning professional staffing firm that provides strategic partnership in the areas of Technology and Finance & Accounting services. Their name stands for KnowledgeForce®, which describes the experience they’ve gained since 1962, the 36,000 highly-skilled professionals they engage annually, and their customer-centric Kforce Knowledge Staffing ProcessSM which allows for high-touch relationship-driven results. Forbes has consecutively named them as one of the top 5 search firms across the U.S! Learn more at:

Please Read! RSVP’s are important for planning purposes and we take them very seriously! RSVP counts are used to determine supplies, space, and how much food and drink to supply at each meetup. Did you know it costs a sponsor around $10 a head? The point is, if you RSVP, please show up.